Ingenious by Mastercard: top 10 videos revealed
You may have already heard of Ingenious, an international competition for creative filmmakers from different communities in collaboration with Mastercard, creating inspiring short films about local businesses, and how they have responded to the challenges of the last 18 months.
It is a global open call in partnership with Mastercard and sponsored by our friends at Pollinate.
The response has been phenomenal, the stories unearthed have made us laugh, cry and celebrate the power of communities coming together.
The judges had a tough task to choose from the glut of fabulous submissions and we do not envy them.
But… they have reached their decision which we are delighted to reveal today.
Thank you to all of the filmmakers and small businesses who have put their time, passion, and stories into this work - you can view the entire gallery of films here.
And now the winners who will take home a share of the $40,000 prize pot are:
1st Place – $10.000 | Baobab: A Pandemic Fairy Tale featuring Llibreria Baobab by Carwyn Anorak Gandi
2nd Place - $7,000 | Spirit of Brighton Delivered featuring Brighton Gin by Happenstance Films
3rd Place - $5,000 | A green day between books and shopping featuring La Volpe Volante and La Bottega Sfusa by Nicola Crivellari
4th Place - $3,000 | For The Future featuring RealThings by Lorenzo Malavolta
5th Place - $2,000 | Pivot Forward | A Florae featuring A Florae by Chad Weber
6th Place - $1,000 | Cheese on Wheels featuring Cheese on Wheels by Amy Bingham
Special Category Awards - Get Paid - $3,000 | Bookshop.org featuring Bookshop.org by Bart Vandeverb
Special Category Awards - Loyal to Local - $3,000 | Love Street Vintage featuring Love Street Vintage by Meera Joshi
Special Category Awards - Get Digital - $3,000 | She is a HUSTLR featuring HUSTL by Drishti Studio & Sytes Media
Special Category Awards - Get Capital - $3,000 | Houseplant Happiness: The Power of a Plant Shop featuring Uflora Planthouse by Isaac O’Farrell
Watch the full version of the winners’ films and find out more about the project here.