Checkered Flag: Best Price. Most Hyundais.
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Auto dealers are notorious for advertising incredible prices on new cars, but when the buyer shows up on the lot the only car available at that price has been sold, or there are so many qualifiers involved that no “regular joe” could buy at that price.
Hyundai is one of the most popular brands of cars on the road today. The product line ranges from the sporty compact Veloster, to the streamlined Genesis Coupe to the luxurious Equus. The line has become known for its high quality, sportiness and affordablility. Most popular models in the Hyundai line are the mid-sized Sonata and compact Accent and Elantra.
Checkered Flag Hyundai, one of nine Checkered Flag dealerships, is one of the market’s largest Hyundai dealers. They pride themselves on delivering the best possible sales and service experience. Checkered Flag Hyundai buyers feel as if they found the best place to buy a Hyundai. Period.
Hyundai is one of the most popular brands of cars on the road today. The product line ranges from the sporty compact Veloster, to the streamlined Genesis Coupe to the luxurious Equus. The line has become known for its high quality, sportiness and affordablility. Most popular models in the Hyundai line are the mid-sized Sonata and compact Accent and Elantra.
Checkered Flag Hyundai, one of nine Checkered Flag dealerships, is one of the market’s largest Hyundai dealers. They pride themselves on delivering the best possible sales and service experience. Checkered Flag Hyundai buyers feel as if they found the best place to buy a Hyundai. Period.
Your mission
Make a 30 second video that convinces shoppers that, when you come looking for a car at an advertised price at Checkered Flag Hyundai, you’re gonna find it AND Checkered Flag Hyundai will have a huge selection of that car for you to choose from.
Maybe you could tell the story of Regular Joe and his experiences at the "Other Guy's" dealership compared to Checkered Flag. Maybe it's the story of Checkered Flag and how it became the trusted institution it is today, told as a historical documentary. Maybe you can make a dynamic animation showing how Checkered Flag is the place to be for great deals on exactly the car you want.
Checkered Flag Hyundai has a very modern and fun brand image. The people who work there are fun and energetic, and definitely not sleazy sales types.
Humorous and even quirky storylines and concepts are welcome. But no matter how you tell the story, make sure the shopping experience mission statement is clear.
Maybe you could tell the story of Regular Joe and his experiences at the "Other Guy's" dealership compared to Checkered Flag. Maybe it's the story of Checkered Flag and how it became the trusted institution it is today, told as a historical documentary. Maybe you can make a dynamic animation showing how Checkered Flag is the place to be for great deals on exactly the car you want.
Checkered Flag Hyundai has a very modern and fun brand image. The people who work there are fun and energetic, and definitely not sleazy sales types.
Humorous and even quirky storylines and concepts are welcome. But no matter how you tell the story, make sure the shopping experience mission statement is clear.
Requirements
- Inclusion of logo, end frame or end animation for Checkered Flag Hyundai (found in Materials download)
- Must include product shot of Hyundai Sonata, Accent or Elantra (found in Materials download)
- Unique, differentiating storyline that reinforces the shopping experience mentioned in your mission
- Strong presence of the Checkered Flag name
- Tie in to the overall brand unifying statement “Under The Checkered Flag.” (words can vary slightly)
- This video should not include a price point
Additional information
Due to its range Hyundai appeals to all walks of life, but it is the specific target of consumers looking for a high quality automobile at an affordable price. Television advertising primarily targets men and women 25-54.
Winning videos will be used on the Checkered Flag social channels, and have the potential to be used on broadcast TV.
Winning videos will be used on the Checkered Flag social channels, and have the potential to be used on broadcast TV.
Special terms for this contest
Ownership
All material submitted becomes the sole property of Checkered Flag Automotive and will not be returned. Checkered Flag reserves the right to (a) reproduce/distribute all entries submitted in any and all media throughout the world in perpetuity, (b) alter, amend, edit or change entries prior to distribution and (c) use, distribute, reproduce, alter, amend and copyright entries for purposes of advertising and trade without further compensation, unless prohibited by law. Entrants do not retain any ownership of or copyright in any Contest submissions. Checkered Flag, its agents and Zooppa are not under any obligation to use submitted content. You may not resubmit content that was not chosen for an award for another use, brand, or contest.
Information disclosed here is not submitted in confidence and Checkered Flag Automotive assumes no obligation by considering it. You understand and agree that Checkered Flag Automotive has many resources, both internal and external, which may have developed or may develop information identical or similar to that disclosed to us here. All comments, offers, suggestions, ideas, concepts, artwork or other information ("Submissions") disclosed to us using this site or in response to solicitations on this site are the property of Checkered Flag Automotive, including its business units, divisions and wholly-owned subsidiaries. Without limitation, Checkered Flag Automotive shall exclusively own all rights, known or hereafter existing, to the Submissions and shall be entitled to unrestricted use of same for any purpose whatsoever, commercial or otherwise, without compensation to the submitter Checkered Flag Automotive will accept Submissions only on these terms.
All material submitted becomes the sole property of Checkered Flag Automotive and will not be returned. Checkered Flag reserves the right to (a) reproduce/distribute all entries submitted in any and all media throughout the world in perpetuity, (b) alter, amend, edit or change entries prior to distribution and (c) use, distribute, reproduce, alter, amend and copyright entries for purposes of advertising and trade without further compensation, unless prohibited by law. Entrants do not retain any ownership of or copyright in any Contest submissions. Checkered Flag, its agents and Zooppa are not under any obligation to use submitted content. You may not resubmit content that was not chosen for an award for another use, brand, or contest.
Information disclosed here is not submitted in confidence and Checkered Flag Automotive assumes no obligation by considering it. You understand and agree that Checkered Flag Automotive has many resources, both internal and external, which may have developed or may develop information identical or similar to that disclosed to us here. All comments, offers, suggestions, ideas, concepts, artwork or other information ("Submissions") disclosed to us using this site or in response to solicitations on this site are the property of Checkered Flag Automotive, including its business units, divisions and wholly-owned subsidiaries. Without limitation, Checkered Flag Automotive shall exclusively own all rights, known or hereafter existing, to the Submissions and shall be entitled to unrestricted use of same for any purpose whatsoever, commercial or otherwise, without compensation to the submitter Checkered Flag Automotive will accept Submissions only on these terms.
To ensure that your entry is eligible, see the rules. See all contest awards.
