After you read the brief, Share the Adventure with Your Friends:

At Mountains Plus Outdoor Gear, we believe a new adventure awaits us with every sunrise. We’re always asking our customers—What’s the next peak we can reach together? What’s over that next ridge? What’s on the horizon?

And for over 15 years our customers have taught us that it’s not just the goal, or the gear, that counts. It’s the experience.

That’s why we strive to give our customers the best experience possible—whether that means choosing the right snow shoe for that next trek, or picking the right route up to the top of Everest.

When serious outdoor enthusiasts gear up for the next adventure, Mountains Plus Outdoor Gear is there every step of the way.

Your Mission

Create video and banner ads expressing the idea of Every Day - A New Adventure.

How does it feel when you’re preparing for this adventure?

How does it feel when you reach your goal?

Video ads should be humorous with that “I have to share this with my friends now” viral quality.

Print and banner ads should be humorous or serious in tone.

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How to Make Your Ad Great

Consider the following notes, and you’ll be in good shape:

Mountains Plus wants to reach new customers and build buzz about their brand.

They love making customers feel great both when they buy gear AND when they use it.

Their audience is made up of outdoor enthusiasts who shop online and who are active in the sports that they cater to: backpackers, hikers, multi-sport athletes, kayakers, cyclists (mountain or road) and family campers.

This audience tends to be mostly male, college age or over 30, and with a relatively good income.

Is there anything that must be included in all ads?

Either or both of the following:

• Full Mountains Plus Logo
• Company URL WWW.MPGEAR.COM

Images of actual products we sell or individuals doing activities we support using these products are preferred.

Please try NOT to include images of products or categories that we don’t sell or cater to (no rock climbing, for example).

Share the Adventure with Your Friends Click each one of these buttons below to let your crew know you’re planning an adventure!

Awards

Video Prizes

Banner Prizes