Start a campaign

Why should you launch a campaign on Zooppa?

Because you can be more innovative, using the variety and viral power of the Internet, instead of more traditional and less efficient instruments.

Because you can increase your creativity and receive a lot of new input for your existing communication operations. With Zooppa.com, you have access to an expanded creative base via our users through a new media platform. Our medium is a new avenue of communication that is in sync with the rhythm of the Internet.

Because your brand can be viewed by a greater volume of people. The posted videos are promoted on the Internet thanks to both the Zooppa staff and the users, that collaborate in creating a positive viral process. Moreover, users are not only actively thinking about your brand as they make their ads, but they share their ideas and talk about your brand in the process. In this way, you can have real feedback on how people perceive you.

How could you launch a campaign on Zooppa?

Visit Zooppa ADV, the website dedicated to the companies interested in launching a campaign on Zooppa: it gives all the useful information for a brand to understand how a user generated contest structures, which advantages you obtain, which are the choice ranges and the results reached at the end of an user generated advertising campaign.

Zooppa ADV offers some examples about available formats for a campaign, resents also the main brands case histories that sponsored a campaign on Zooppa.com with their targets and obtained results.

For more information about the opportunities available to you, please feel free to contact sales@zooppa.com

We provide you with all the info and support you need, from defining your campaign, to creating a video brief.

Input

Launching a campaign on Zooppa is easy. It is enough to provide the following material:

  • Company vector logo, in multiple versions if desired;
  • List of “pay off”, if available, that the company wants to be used;
  • A short company profile (please note that does not need to be provided immediately);
  • Company Internet URL where the link to the Zooppa will be hosted.

Output

At the end of a campaign, Zooppa offers to the company:

  • Creativity: each contest creates different advertising forms realized by users as videos, graphics, radio ads and scripts;
  • Viral effect due to the on line brand promotion made by Zooppa staff and by users themselves;
  • Final Report, including statistics, quality contents analysis referring to creativity and to risen perception. To receive a sample kit, click here and send your request.