Press review

07/09/2008

Social advertising

Next Exit

Discovering Zooppa, the innovative site about user generated advertising sponsored by companies. When creativity meets business…

 

06/27/2008

User generated spots in Web 2.0

MyMarketing.net

MyMarketing points Zooppa as a main actor of the social advertising scenery

 

06/18/2008

Zooppa.it makes brief and shares the opinions

Mark up

An italian social advertising workshop and its artisans

 

05/23/2008

The right spot rises from the Web

Il Mondo

Fiat 500 contest, Lego looking for new stuffs to change the world, Gancia to restyle the packaging. Web is a source of innovation.

 

05/19/2008

Zooppa gives hospitallity to Tom Tom Cabaret: it’s starting the casting to find the funniest voices

Channelonline.it

The social adverting community has to launch the online casting for Tom Tom’s new voices.

 

05/06/2008

Zooppa.com, when social advertising works correctly

DailyNet

Today there are more than 16.000 members of community. On the 19th of April Zooppa held an happening in Milan

 

05/05/2008

Mini Abbey Road e Mini Trigger online on Zooppa.com

mymarketing.net

Zooppa has been chosen by famous automobile brand to complete the launching campaign of two new models: MyMarketing tells us about it

 

05/05/2008

Create the advertising for Mini Abbey Road and Mini Trigger

virtualcar.it

Virtual Car illustrates the partnership between Zooppa and Mini on the launch of the two new cars of the English producer.

 

05/05/2008

Mini uses Zooppa’s advertising

Pubblicità Italia

Mini chose Zooppa.com, the user generated advertising platform, to strengthen the launch campaign for its two new models Trigger and Abbey Road.

 

04/28/2008

The newspaper of advertising

Repubblica.it - Affari & finanza

English aim to webadvertising

 

04/03/2008

Invicta looks for creative hints with a help from Zooppa

DailyNet

The brand, part of Seven group, in 2008 will invest 10 % of its income campaigns.

 

03/28/2008

Advertiser by vocation

Nòva

The Brand gives the hint, users create and the community decides who wins.

 

02/25/2008

Enel is looking for advertisers

Affari italiani - Libero.it

The contest on Zooppa.com for Energia Sicura campaign is online.

 

02/18/2008

'Spread the Word': Web 2.0 and Ugc convention at Iulm

ADV Express

Elisa Perillo, Zooppa Marketing Manager, presents the start up business model at Social Media Lab in Milan.

 

02/18/2008

Web campaign and brief on Zooppa.com for Enel

DailyNet

Enel put online the corporate communication that's going to include the Zooppa.com's winning idea.

 

02/18/2008

Enel is looking for creativity through the contest on Zooppa.com

Pubblico Today

Zooppa.com community tries itself out with the new Enel campaign.

 

02/16/2008

Enel launches its contest

Italia Oggi

Enel chooses Zooppa to promote its new offer, Enel Sicura.

 

02/15/2008

"Enel Contest" is online

ADV Express

From february 18, 2008 Zooppa.com users can submit works for the Enel campaign "Energia Sicura".

 

02/06/2008

Ads grow online

Panorama Economy

In less than a year Zooppa relies on 15.000 registered members and has launched 16 campaigns. The next challenge is going to be the offline planning.

 

12/12/2007

A rock sound contest on Zooppa.com

DailyNet

Power Tour Electric Guitar: a new campaign for the Zooppa community, sponsored by Hasbro.

 

12/05/2007

Zooppa - Advertising Goes Social

www.oreillygmt.co.uk

An interview to Zooppa staff by Craig Smith – O’Reilly Media – about the social advertising model.

 

11/29/2007

Zooppa vs Firebrand

barcode.blogsome.com

Zooppa and Firebrand: the article underlines two different models of advertising, Firebrand as top-down approach and Zooppa as bottom-up approach.

 

11/26/2007

Zooppa makes you an advertising designer and rewards you with real money

www.hi-techlife.com

Hi-tech life presents Zooppa business model and explains the chance brands and users have to get in touch each other.

 

11/09/2007

Zooppa.com, ready for the new contest sponsored by Htc

DailyNet

An UGC campaign has been launched for the new communication of Htc brand.

 

11/07/2007

Zooppa.com, radio ads coming soon

DailyNet

In few months Zooppa community has reached 10.000 regsitered members and 20.000 comments.

 

11/06/2007

Zooppa - User Generated Advertising

www.7thfloor.it

Zooppa advantages for companies and users.

 

09/20/2007

Web 2.0 not only exists, it also grows

punto-informatico.it

Emanuele Quintarelli mentions Zooppa as an example of a go-ahead Italian start-up in the field of Web 2.0.

 

09/14/2007

Blurring the Lines: Users Create Commercials at Zooppa.com and Tremor Media Brings Consumer-Generated Testimonials into Advertisements

www.blogzinger.com

According to BlogZinger, Zooppa synthesizes two Web phenomena, user-generated video and online social advertising.

 

09/13/2007

Bottom up brands

Nòva

You Tube Adv is born: the brands viewed by web users.

 

09/11/2007

A “soup” made of different brands: who will be the next?

www.oneweb20.it

Oneweb 2.0 explains Zopppa recipe revealing all its secret ingredients.

 

08/28/2007

Zooppa: user generated advertising

blog.html.it

Social advertising, user generated advertising and viral marketing: according to blog.html.it, Zooppa realizes all these things through an original project.

 

06/11/2007

The technological incubator located in Treviso

Affari&Finanza - la Repubblica

On 2007 H-farm sets up a new company: Zooppa.com.

 

05/14/2007

Web 2.0 users create ads themeselves

www.dailyonline.it

Zooppa.com introduces the idea of creativity 2.0.

 

03/27/2007

This is a self-made "soup"

blog.panorama.it

Easy, funny and totally on-line: Zooppa.com.

 

03/26/2007

Zooppa launches the website for the new creatives of advertising

Affari&Finanza - La Repubblica

Zooppa enables brands and creatives to come into contact all around the world.

 

03/02/2007

Zooppa gives User-Generated Advertising a Spin

www.marketingvox.com

Combining social networking elements with the chance to win cash, startup Zooppa is giving would-be marketers the chance to show off their skills.

 

03/02/2007

Zooppa gives cash for consumers' ads

www.e-consultancy.com

Zooppa harnesses the trend in consumer-generated ad campaigns that has been increasingly in vogue.

 

03/01/2007

Zooppa launches a YouTube for YourAds

mashable.com

Zooppa, a venue for user-generated advertising.

 

02/28/2007

Ideas hunting on the web

IlSole24Ore

Radio ads, the new format recently launched on Zooppa.com.