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About this Contest

Henkel operates worldwide with leading brands and technologies in three business areas: Laundry & Home Care, Cosmetics/Toiletries and Adhesive Technologies.

Founded in 1876, Henkel holds globally leading market positions both in the consumer and industrial businesses with well-known brands such as Persil, Schwarzkopf and Loctite.

Henkel, headquartered in Düsseldorf,Germany, has about 48,000 employees worldwide and counts among the most internationally aligned German-based companies in the global marketplace.

Start with a bar code. End with a work of art.

It’s the renaissance of packaging. Every aisle in the store is stocked with gorgeous, eye-catching images and scintillating text. Even dependable products that your grandparents bought are polished up with a bold new look.

But there’s a visual dead space on every single product you buy. A desert of creativity: The barcode.

Barcodes have been widely used since the 1970s, when they were designed to communicate information cheaply and well. But if you’re not a machine, barcodes just take up space.

In Europe, the standard is the EAN, European Article Number. So this explains the competition name: EAN Revolution.

A barcode is a rectangular series of black-and-white numbers and lines. Visually, they’re one of the least interesting things in our brightly colored world.

Henkel wants you to launch a creative revolution with their EAN. Throw dullness out the window. Re-interpret the barcodes for Henkel’s detergents, and lead the Barcode Revolution.

Here are examples of how to be creative with a bar code.

Your Mission

Reinterpret the EAN. Choose one of Henkel’s products and create a visually striking barcode. This contest is based in Italy, with prizes available to Zooppers internationally.

Use Henkel's Laundry and Home Care Italian brands for this competition. There are four categories of Laundry and Home Care brands:

• Laundry (Dixan, General, BioPresto)
• Laundry softeners/delicates detergents (Vernel, Perlana)
• Dishwashing (Nelsen, Dixan Gel, Pril)
• Housekeeping (Bref)

You can find barcodes for all these products in the materials file.

Winners will be used on product packaging, advertising materials, web pages and other marketing materials.

Requirements

Your code must be readable by barcode scanners. Check the parameters in the downloadable materials. However, you may stray from the barcodes in the materials files. Should Henkel use your design, they will edit it for use on their packaging.

Each upload must contain a proposal for a single bar code. One upload spanning multiple categories, or including multiple barcodes, will be disqualified.

Be sure to indicate your barcode’s category in your title. You are encouraged to make many single category entries.

Details

In the downloadable materials file, you'll find everything you need to get started.

The materials file includes:

• Logos of Henkel products
• Description of the products’ brands
• PDF on how to implement the barcodes
• Vector files of barcodes for all the products

Prizes

• Laundry: 3 winners, $1000 each
• Laundry Softeners/Delicates Detergents: 2 winners, $1000 each
• Dishwashing: 2 winners, $1000 each
• Housekeeping: 1 winner, $1000
• Honorable Mention: $1000 total

These awards include the fee for offline use of your proposal. Winners will be asked to provide the source file. Henkel will choose all winners

Questions? comments? Just want to talk about the Orbitz Competition?

Check out the Henkel EAN Revolution Forum Thread.