What Is Luxury?

Read Brief See Entries

Total Awards to be paid: $10,000

Upload Until:

February 24, 2012 11:59pm PST

Entries:

Videos: 77

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About this contest

What is luxury and how has it changed in different places around the world? What do people look for in a luxury experience?

Euro RSCG wants to hear what people think about luxury. What does it mean in today's world and which brands do it best?

YOUR MISSION

In under 2 minutes, interview a luxury consumer from any of the following markets:

Brazil
China
Europe
India
United States

Have them answer the below seven questions:

What brands really “get” luxury today?
What brands seem to have lost their luxury appeal?
What are three words you would use to describe luxury today?
Where does luxury travel still exist?
What hotels really “get” luxury today?
What hotels have lost their luxury appeal?
What are three words you would use to describe a luxury hotel experience today?

We're looking for straightforward interview style pieces, with HD quality footage and crisp clean audio. Multiple entries are encouraged. Interview as many people as you can, and turn in each interview into a separate entry!

REQUIREMENTS

File Format: 1920x1080/HD/h264/.mov/under100mb
Audio is crisp and clear
If interview is not in English, English subtitles must be used
Please have full resolution/high bitrate file ready to send if requested
On upload, indicate in your description field which of the five markets your interview subject belongs to: Brazil, China, Europe, India, or the United States

AWARDS AND JUDGING

Prizes will be awarded for the best production value and on how well the interview answers the questions of what luxury is today.

The top three videos will be chosen from all videos submitted.