Siemens: Changing your city for the better
Featured content:
Objective:
In order to better understand the implications of mass mobility, commercial development and urban population growth, Siemens partnered the Zooppa creative community to gain first-person perspective on the challenges of today and the opportunities for tomorrow. They sought to define a vision for the future through crowdsourcing, and position the Siemens through that vision.
Download complete case studyResults:
- Siemens was able to align their brand with their purpose by by crowdsourcing community feedback.
- The Zooppa community produced 118 videos from 28 countries and 6 continents.
- 6 hours of marketing content for use on the corporate website and social media.
- "One of the best things we ever did!" – Siemens Digital Marketing Director, Stefan Heeke
Client feedback: Tobias Dennehy, Siemens Corporate Communications
“The response to the video contest was overwhelming in terms of quantity and quality. We received an unfiltered community perspective on how cities can be changed for the better and have some great material to use in our communication efforts around the issue of sustainable urban development.”
