AmazonWireless: Freedom to Choose
Featured content:
Objective:
AmazonWireless makes the phone shopping experience exciting and easy. So for their newest online marketing effort, AmazonWireless sought content that illustrated just that. The “Freedom to Choose” video contest asked participants to humorously articulate the core benefits of using AmazonWireless in a way that fit Amazon’s brand image and invoked familiar Amazon features. AmazonWireless sought to bring these core benefits to life by engaging videomakers through a video contest in which the challenge was to target 18-45 year olds seeking to simplify their phone shopping experience.
Download complete case studyResults:
- Nearly 100 shareable videos for its owned media channels
- Content illustrating the barriers to the current phone purchase path in a lighthearted and tongue-in-cheek style
- Significant buzz about the service among industry influencers and relevant online media sites
