Asus/Intel: Crowdsourcing Incredible Stories
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Objective:
Zenith Optimedia and Digitas created a campaign to celebrate creativity, imagination, innovation and the incredible. Intel and ASUS had tasked these agencies with creating buzz for their latest collaboration: the N5, a laptop that defines incredible. Zenith Optimedia and Digitas decided to solicit incredible films, photos and stories from the online community. The best of the submitted videos was produced as a short film for one of the most prestigious film festivals in the world. These agencies needed to ensure quality content and global participation for their great campaign.
Download complete case studyResults:
- 267 video, print, audio and concept incredible entries submitted.
- Entries contributed from 16 target market countries including Australia, Russia, and Singapore.
- Zooppa’s social media expertise offered access to difficult-to-reach talent in global markets.
