Asus/Intel: Crowdsourcing Incredible Stories
Zenith Optimedia and Digitas created a campaign to celebrate creativity, imagination, innovation and the incredible. Intel and ASUS had tasked these agencies with creating buzz for their latest collaboration: the N5, a laptop that defines incredible. Zenith Optimedia and Digitas decided to solicit incredible films, photos and stories from the online community. The best of the submitted videos was produced as a short film for one of the most prestigious film festivals in the world. These agencies needed to ensure quality content and global participation for their great campaign.Download complete case study
- 267 video, print, audio and concept incredible entries submitted.
- Entries contributed from 16 target market countries including Australia, Russia, and Singapore.
- Zooppa’s social media expertise offered access to difficult-to-reach talent in global markets.