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Zappos: Celebrate the art of gifting

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Zappos: Celebrate the art of gifting

Objective:

With just one month before Black Friday would officially kick-off the holiday shopping season, Zappos.com wanted to maximize the return on some unexpected money in their marketing budget with a crowdsourced commercial for the holiday season, and fast! Seeking something creative, cost-effective, and quick, they turned to Zooppa to help them build a campaign.

Results:

  • Nearly 200 high-definition, ready-to-broadcast videos from which to choose.
  • 8 winning commercials that emphasized the wide variety of products (not just shoes) that Zappos.com sells online.
  • Top videos ran on such networks as ABC Family, FX, TBS, TNT, and other major cable networks.
  • “One of the most cost-efficient campaigns we ran during the holiday season.”

Client feedback: Michelle Thomas, Senior Brand Marketing Manager

“This was an exciting project because we were able to work with the filmmakers and let them create an ad that is really for the people, by the people. We are always looking for innovative ways to reach our customers and think out of the box to engage them.”
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