“Ann Nixon Cooper is 106 years old. And tonight, I think about all that she's seen. She was there for the buses in Montgomery, the hoses in Birmingham, a bridge in Selma, and a preacher from Atlanta who told a people that 'we shall overcome'. A man touched down on the moon, a wall came down in Berlin, a world was connected by our own science and imagination. So tonight, let us ask ourselves - if our children should live to see the next century; if my daughters should be so lucky to live as long as Ann Nixon Cooper, what change will they see? What progress will we have made? This is our chance to answer that call. This is our moment.”
— Barack Obama, November 3rd, 2008
In this passage from his first speech as President-elect of the United States, Barack Obama wove over 100 years of history together with the life experiences of a single person. It's reminiscent of Time magazine's 2006 person of the year: You. Today, thanks to the continued evolution of the internet, that "You" is rapidly becoming "We."
The most recent US presidential election demonstrated the amazing power of the web. Obama’s campaign will long be remembered as a watershed moment for the role of the internet, the social medium par excellence, in driving social change.
“If someone asks to me today which form of media is most essential in my life, television, press, phone, radio or internet, I don’t have to think long before answering. Even if I have a very close relation with press, Internet power is bigger”, says Riccardo Luna, director of the recently launched Wired Italia, writing in an editorial for that magazine. "Now we want to do a manifesto to say to everybody: I LOVE INTERNET. To make our voice heard and to tell everybody how important the web is."
With this goal in mind, Wired has joined together with Telecom Italia to ask for your help. They need your best videos expressing your love of the web. Send this message to the world of politics and economics, and to society as a whole, so that the power of the web can be better understood, appreciated and emphasized: "I LOVE INTERNET. For free and responsible use of the Web." If you and every other Zooppa member sends this message, each in his or her unique way, perhaps it can really, finally be heard.
How has the internet changed your life for the better? What changes are taking place right now? What opportunities is the internet creating for you? Why is it so important? Whether big or small, your answers to these questions are the best place to start creating your video love letter to the web. Your videos can be ironic, romantic or funny, but they have to have one essential element: Passion. Heart.
Your videos should also contain all the logos in the brief materials: The I LOVE INTERNET logo, and, since they're the ones promoting this initiative, the WIRED and TELECOM ITALIA logos.
Wired and Telecom Italia have challenged you all to create the first ever international video manifesto about the importance of the internet. We know you'll rise to the challenge!
TOTAL AMOUNT 9,700 $
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