Wholly Guacamole


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In the world of guacamole, there are those who think that if you didn’t mash the avocado yourself, your guacamole is junk. We call these people “Guac Snobs”.

Guac Snobs don’t believe that it’s possible to find a guac-in-a-box that is as good as guacamole they mash themselves.

But now there is all-natural Wholly Guacamole. Made from 90% Hass avocados + 10% spices and ingredients that you can actually pronounce, this pre-made guacamole is sealed and preserved by using High Pressure Processing (HPP) – a method for preserving foods using high pressure water rather than heat or chemicals.

There are others out there in the great big world of guacamole that understand how fresh and good guac-in-a-box can be. These people (we call them “Guac Stars”) know that opening a box of Wholly Guacamole is just as good as (if not better than) waiting three days for your avocado to ripen to create freshly washed and smashed and chopped and diced (oops, get a bandaid) and hand-stirred guacamole.

It's the Guac Snobs vs The Guac Stars. Which one are you?


Make a video, up to 90 seconds long, that pits Guac Snobs in situations against Guac Stars.

It could be at a dinner party, on a picnic, while watching a sporting event - any event that might find Guac Stars and Guac Snobs together.

For you animators out there: you may also incorporate Chip & Flip into your piece. Chip & Flip are Wholly Guacamole's nacho mascots. They are included in the material files.


  • Videos must be 90 seconds or less
  • You must include a product shot
  • You must mention “Guac-in-a-box”
  • You must include the end slate provided in the materials files

All music, images, video footage and other content must be either originally produced by the filmmaker submitting the video, or proper permissions must be authorized by the copyright owner. Proper permissions must include the right for the filmmaker to use the content commercially. Likewise, it is the responsibility of the filmmaker to ensure that all permissions are in place for use of actors' likenesses.


Health conscious, Women, aged 35-45 who appreciate fresh, great tasting foods.

Questions? comments? Just want to talk about the Wholly Gucamole Contest?

Check out the Wholly Guacamole Forum Thread.