How it works
Each campaign includes the following:
-
Competition period
New campaigns are launched with a two week pre–launch period. Members can access the brief and brand assets to prepare for the upcoming submission period. This guarantees active participation from the very beginning of the campaign, which generally lasts 8–10 weeks.
-
Campaign promotion
The contest is announced to all members through newsletters, the Zooppa site and Zooppa's social networking communities like Facebook and Twitter.
Additional promotional initiatives through outside communities in social media and the blogosphere to reach the creative community and your consumers at large are also included. -
Community management and content moderation
Members of the Zooppa staff constantly monitor the content created for the duration of the campaign, ensuring protection of your brand's identity and actively engaging in the creative conversation.
-
Viral video seeding and tracking
Zooppa distributes video across the most popular video sharing sites with a platform that allows for tracking of total reach and engagement.
-
Awards
At the close of your campaign, winners are selected and awarded prize money is awarded to the creators of the best submissions for each category — video, print, banner, etc. Three levels of awards are presented to winners selected by your brand, the Zooppa community and the Zooppa staff.